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Financial coach and business mentor helping coaches build successful businesses. HBR contributor. Business tutor at Cambridge Uni. www.youtube.com/c/AlisaBarcan

Who am I and how can I help?

Source: author

Table of contents

· Table of contents
· Bio
· Current Activities (updated 16th of August 2021)
Professionally
Personally
· Contact me
· Work with me
For coaches
For coaching training providers and accrediting bodies
For private companies and event organizers
· What tools I use**
Meeting scheduler
Email list management
Videos
· Featured Content
· Top articles
· What else?

Hey there! I’m Alisa Barcan, a Financial Coach and Business Mentor who helps coaches build financially viable coaching businesses.

In 2017 I founded my business, The Savvy Corner, and since then I’ve been empowering…


All non-negotiable, all free

Opened book facing down on a desk in front of an empty blue leather chair
Photo by Victoria Heath on Unsplash

Here’s the thing: Starting an online service-based business in this knowledge economy doesn’t take much. Assuming you are committed and have an electronic device with internet access, you’re already halfway there. On top of that, you only need three more things to start a coaching business.

Before we get to them, let’s weed out the BS* — here are a few things you don’t need when you’re only just starting out:

  • A website. It will cost you money and you won’t know what to put on it. …


THE A-Z OF A SUCCESSFUL COACHING BUSINESS

L is for language

Collection of random words in black and white
Photo by Glen Carrie on Unsplash

“We cannot control the way people interpret our ideas or thoughts, but we can control the words and tones we choose to convey them (…) Never underestimate the power of a single word, and never recklessly throw around words. One wrong word, or misinterpreted word, can change the meaning of an entire sentence and start a war. And one right word, or one kind word, can grant you the heavens and open doors.” — Suzy Kassem

I’m not sure you would start a war if you used the wrong words as a coach, but the right language can certainly open…


DEAR COACH

The coaching prices equation is not solved by crunching numbers alone

Smooth round colourful shapes with wavy edges
Photo by Chris F from Pexels
Welcome to Coaching for a Living’s advice column, Dear Coach, a collection of letters aimed at helping coaches in their businesses.

“I might have found a way to set my coaching prices that makes sense.”

“Hi Alisa. I came across an article that suggested a good starting point for setting coaching prices. After giving it some thought, it makes sense to me but I wanted to have your opinion on it. Here it is <link>. I know we’ve had this conversation before and you said there is no one number that fits all, but I’d like to hear your thoughts…


How to pitch yourself and your work in one sentence

A man in a blue shirt holding a microphone on stage
Photo by Melyna Valle on Unsplash

I’m an accountant. That’s all I had to say as an employee and people would have a pretty good idea about what I did. My job title came with implications that others could identify without much difficulty: I was an Excel whizz who was good with numbers and used my skills to help budget holders manage the finances of their departments.

Now that I run my own business, the onus is on me to explain what I do and why others should work with me. …


DEAR COACH

Good intentions don’t justify spamming

Thoughtful ethnic man in casual wear on blue background in studio
Photo by Andrea Piacquadio from Pexels
Welcome to Coaching for a Living’s advice column, Dear Coach, a collection of letters aimed at helping coaches in their businesses.

How’s this for a first LinkedIn message?

“Hi Alisa — I wondered if I could ask a favour. Would you be willing to kindly share our free <event name> with your network? It’s virtual and we’d love to see as many folks there as possible. Your help would be greatly appreciated. Do you have time to join us as well? It would be great to have you with us. Many thanks, <name>.”

Dear Coach,

I appreciate the politeness of your message and I believe your intentions…


DEAR COACH

Man with a beard counting money while sitting at his desk
Photo by Tima Miroshnichenko from Pexels
Welcome to Coaching for a Living’s advice column, Dear Coach, a collection of letters aimed at helping coaches in their businesses.

“I’m very good at coaching, but my income doesn’t reflect that.”

“Coaching is something I love doing and, after so many years, it comes naturally to me. I’m very good at it too; that’s what my clients say anyway. But my earnings don’t reflect the time and work I’ve put in to become the coach that I am today and the results I help my clients achieve.”

Dear Coach,

I salute you for your commitment to perfect your coaching skills. In an unregulated industry where anyone can call themselves a…


THE A-Z OF A SUCCESSFUL COACHING BUSINESS

K is for knowledge

Woman in front of the computer holding a blue book
Photo by Mateus Campos Felipe on Unsplash

Your presence, that of your client, and a place to meet online or offline. Theoretically, that is all you need as a coach to do your job. Apart from a phone or computer, sometimes a pen and notebook, there are no other physical assets involved in the work of a coach. Our minds are our most valuable assets.

Welcome to the knowledge-based economy, where the production of goods and services relies on intellectual capabilities more than on physical inputs or natural resources. Where sources of knowledge like human expertise are important economic resources.

“The knowledge economy addresses how education and…


DEAR COACH

Don’t let these 7 mistakes ruin your written content

Old scissors
Photo by 947051 from Pixabay retrieved by the author via PromoRepublic
Welcome to Coaching for a Living’s advice column, Dear Coach, a collection of letters aimed at helping coaches in their businesses.

“I just wanted to write this letter because I believe it will literally change the way you will look at your writing. To be honest, putting content together is not rocket science. But doing so without essentially boring your readers to death is extremely hard.”

Dear Coach,

Are you confused/annoyed by the above paragraph?

Don’t worry, that wasn’t me ‘talking’. It was an exaggerated example of what I see on social media and what lands on my desk for…


DEAR COACH

Hands exchanging a ten dollar bill
Photo by Karolina Grabowska from Pexels
Welcome to Coaching for a Living’s advice column, Dear Coach, a collection of letters aimed at helping coaches in their businesses.

“I feel guilty if I don’t give my friends a discount.”

“A lot of the clients I work with are friends of mine, and I often have a difficult time setting boundaries between business and personal. I feel guilty if I don’t give my friends a discount or do certain work for free.”

Dear Coach,

What you are describing is something that comes up all the time in my conversations with coaches and the underlying issue is always the same — their mindset.

Ask yourself this: If you were selling…

Alisa Barcan

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