Interview with Robbie Samuels — Conventional marketing advice encourages coaches to build an audience and a big email list and then convert a small percentage of that list into paying clients. Networking expert and business growth strategy coach Robbie Samuels argues otherwise. In episode 003 of the Coaching for a Living podcast, Robbie and I…

I’m so excited to announce the launch of the podcast Coaching for a Living! The show is dedicated to coaches who want to build financially viable coaching businesses and understand, from a holistic perspective, what it means to be a coach. You might wonder about the title — many people…

I learnt these the hard way — When I started my coaching business in 2017, I thought I was ready for being a business owner. I had been reading books and doing courses for years, plus I was a qualified accountant and I knew a fair bit about how businesses worked. The truth is, I wasn’t prepared…

M is for mindset — You can have an amazing business model and an impeccable strategy to go with it — if your mind is not in the right place, it will always sabotage your efforts to build and grow your coaching business. When I started as a coach I knew how important my mindset…

You don’t say! — Welcome to Coaching for a Living’s advice column, Dear Coach, a collection of letters aimed at helping coaches in their businesses. Here comes another 7-figure promise. “Hi Alisa🌹 I know we don’t know each other, but I see you are a coach and I was wondering if you would be open…

How many have you fallen victim to? — “Alisa, I’ve been giving this some thought since we last spoke and I worry that people will not be able to afford my coaching services.” Wow, what a way to start a conversation. “Hello to you too!” I thought to myself before answering. “Let’s have a look at this together…

Avoid being yet another generalist coach — Welcome to Coaching for a Living’s advice column, Dear Coach, a collection of letters aimed at helping coaches in their businesses. “I’m having a hard time describing what I do without falling into cliché mode.” Hi Alisa. I am a coach in training and I would define my niche as…

All non-negotiable, all free — Here’s the thing: Starting an online service-based business in this knowledge economy doesn’t take much. Assuming you are committed and have an electronic device with internet access, you’re already halfway there. On top of that, you only need three more things to start a coaching business. Before we get to…

L is for language — “We cannot control the way people interpret our ideas or thoughts, but we can control the words and tones we choose to convey them (…) Never underestimate the power of a single word, and never recklessly throw around words. One wrong word, or misinterpreted word, can change the meaning of…