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Financial coach and business mentor helping coaches build successful businesses. HBR contributor. Business tutor at Cambridge Uni. www.youtube.com/c/AlisaBarcan

Who am I and how can I help?

Table of contents

· Table of contents
· Bio
· Current Activities (updated 5th of April 2021)
Professionally
Personally
· Contact me
· Work with me
For coaches
For coaching training providers and accrediting bodies
For private companies and event organizers
· What tools I use**
Meeting scheduler
Email list management
Videos
· Featured Content
· Top articles
· What else?

Hey there! I’m Alisa Barcan, a Financial Coach and Business Mentor with a mission to help people re-write their financial stories.

In 2017 I founded my coaching business, The Savvy Corner, as a safe…


THE A-Z OF A SUCCESSFUL COACHING BUSINESS

J is for the jack of all trades

Pensive ethnic man listening to answer in paper cup phone
Pensive ethnic man listening to answer in paper cup phone

Why crickets? Because they will be the only souls you’ll hear after you announce that you’re open for business…and they won’t be making noise about your coaching services.

I understand the resistance to narrow our focus. As qualified coaches, we are trained to (and can) coach anyone. Why would we want to only do a particular type of coaching when we could help many more people if we don’t specialise?

Theoretically, we could. In practice, however, things don’t work like that. Before we can help people with our coaching, we need to convince them to work with us. …


Some disguised as ‘common sense’

Man standing between train tracks holding yellow smoke bomb
Man standing between train tracks holding yellow smoke bomb

How much money you make in your coaching business depends on a plethora of factors: the quality of your coaching offer, market conditions, competition, your prices, etc.

As an accountant and business consultant, I spend a lot of time looking at coaching business models, analysing their revenue implications, and advising coaches on which elements to tweak to meet their financial goals.

There comes a point, however, when no matter how great your strategy is, your bank account doesn’t reflect your monetary aspirations. …


THE A-Z OF A SUCCESSFUL COACHING BUSINESS

I is for improvement

Woman using umbrella with lights
Woman using umbrella with lights

Do you ever think of the breakthrough moment in your business? You know what I mean — that tipping point when everything will change: you’ll work fewer hours, make more money and have an inbox full of enquiries and offers to collaborate.

Of course you do, who doesn’t? When I started my coaching business in 2017, I imagined this moment as a well-deserved victory following some earth-shattering effort or move on my part. I was mistaken.

The breakthrough moment turned out to be the result of a series of what seemed like insignificant tweaks and small improvements. …


THE A-Z OF A SUCCESSFUL COACHING BUSINESS

H is for health

Woman holding a heart-shaped fabric over her right eye
Woman holding a heart-shaped fabric over her right eye

The first wealth is health — Ralph Waldo Emerson

I had this wealth when I started my coaching business, then I lost it for a while and realised nothing was worth sacrificing it. It has taken centre stage in my life and business ever since.

Without a healthy body and mind, we cannot be there for our clients 100%. Most of us start a coaching business to make a positive impact on other people’s lives, but we also need to be mindful of the impact our work has on us.

In this article, I will share with you the health…


THE A-Z OF A SUCCESSFUL COACHING BUSINESS

G is for goals

Woman looking at computer with notebook in hand
Woman looking at computer with notebook in hand

Everybody talks about goals. Go to LinkedIn and on any given day you’ll see a few posts on the topic. Search for #goals on Instagram and you’ll find more than 97 million posts, while a search for #businessgoals returns almost one million results. Are you rolling your eyes yet?

I would understand if you did — I sometimes do. But then I remind myself how important it is to have something to work towards in my business, something to aspire to and check my progress against.

People talk about goals all the time for a reason. Without them, you would…


THE A-Z OF A SUCCESSFUL COACHING BUSINESS

F is for finances

Person using a calculator at their desk
Person using a calculator at their desk

You are a coach, not a numbers person. That’s why you have a bookkeeper, so they can deal with the finance side of things.

Is that what you’re telling yourself? If so, snap out of it!

Your bookkeeper is not responsible for making your business work. Their job is to report the transactions in your business and make sure they follow the regulations and accounting conventions while doing so.

They will not, however, make decisions for you. That is your responsibility as the business owner and it requires a minimum level of financial awareness. Why? Because all your business decisions…


THE A-Z OF A SUCCESSFUL COACHING BUSINESS

E is for evaluation

The week is over and you look at all the items you crossed off your to-do list. Boy, that’s a long list!

It felt good to tick everything off as you were doing it, but now it doesn’t feel so great anymore. You’re stuck in this cycle of content creation, social media activity, answering emails, and going to useless networking events. Other than a couple of client sessions and a podcast interview every once in a while, everything else follows the same pattern.

Are you making progress? You’re not sure. You’re putting a lot of hours and effort into your…


THE A-Z OF A SUCCESSFUL COACHING BUSINESS

D is for demand

Coaching is a growing industry. The 2020 ICF Global Coaching Study reports a total of 71,000 coach practitioners in 2019, 33% more compared to 2015. The estimated global revenue from coaching in 2019 was $2.8 billion, a 21% increase from 2015.

If this trend continues, in five years’ time we could be looking at over 100,000 coaches globally and an industry worth over $3 billion.

If you’re a coach, that is both good news and bad news for you.

The good news is that this growth could indicate more demand for coaching in general. The latest ICF/HCI research seems to…


THE A-Z OF A SUCCESSFUL COACHING BUSINESS

C is for the customer journey

I was 85% convinced I wanted to buy, I only needed a few more details before making the purchase. Within 15 minutes of being on a call with the company representative, I was reconsidering my decision to buy. What made me change my mind? The dreadful experience I was having.

The worst thing is I don’t think the person conducting the meeting realised how offputting their behaviour was. Wait, I take that back. The worst thing is this person was the head of customer engagement and didn’t realise I was having a bad customer experience.

The situation could have been…

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